Segmentation and Target Market Free Essay Example, 2750 words

It is clear from the discussion that market segmentation is important to manage the customers, make recruitment and plan the distribution. In this business, the target market will be divided into two segments: male and female. Under the female segment, there will be several sub-segments. The female sub-segments are divided into four parts. The first female segment is those customers who have mid-range spending habit. These customers fall between the age group of 18 and 35. They usually buy for self and are ready to give a full price. Their buying pattern and wardrobe express their personality. This type of customers prefers differentiating products. They normally spend above average and don t prefer to bargain much. This type of customers doesn t buy bulky items rather they prefer major products which can develop their personality and looks. They try to avoid the crowd and prefer informal clothes such as boots, t-shirts, jeans, and others. They also use online shopping if they find anything that suits them. The second category is those customers who prefer sporty looks and purchase less costly items. We will write a custom essay sample on Segmentation and Target Market or any topic specifically for you Only $17.96 $11.86/page